In 2004, designer Massimo Luca conceived the ADL project, with the aim of creating technologically advanced products that are also interior architectural elements. His experience in the field of design, combined with his way of thinking, which looks towards the future, determined the direction of the company. ADL focuses on creating doors that are not simply furnishing items, but which complete a room by becoming part of it.
ADL doors stand out because they transform into doorways that sub-divide rather than divide spaces, at the same time connecting them, creating what Ludwig Mies van der Rohe defined as “flowing spaces”.
Being able to merge technical-aesthetic quality and high technology is the result of Massimo Luca’s intelligent sensibility which, together with his own professional experience in the world of interior design, soon enabled him to cross the national borders, making ADL one of the most important players in the international market.
After his studies in Urban Planning at the IUAV, Venice’s technical university, Massimo embarked on a twenty-year-long career in avant-garde design studies, where he got in touch with many important designers. He subsequently cooperated with relevant companies in the world of interior design, ranging from kitchen planning to furniture and hi-tech aluminium products. His cultural exchanges with designers such as Karim Rashid, Carlo Colombo and Ross Lovegrove also proved really important for Massimo. His many successful projects are now hosted in buildings made by the likes of Armani Casa, Matteo Thun and Renzo Piano.
The stylistic exercise made during those years, coupled with a meticolous study of the materials -specifically the match between aluminium and glass- brought Massimo Luca to develop an eclectic way of thinking which goes beyond the mere aesthetic vistuosity, leading his design objects into the land of hi-tech functional innovations.
Therefore, his doors become not just interiors’ objects, but also crossings into the future in today’s living spaces, openings which do not divide areas, but instead create a synergy between them, thus creating what Ludwig Mies Van der Rohe called “fluent spaces”.
Environment and sustainability
ADL pays particular attention to environmental issues, and does everything it can to ensure that its industrial activities have as little impact on nature as possible. The company designs and manufactures recyclable products that guarantee maximum durability and reliability over time. All the production stages are carried out entirely within the company, thereby ensuring that each single door is composed of elements that can be easily separated at the time of disposal.
The company’s focus on sustainability is not limited to their manufacturing procedures; it also plays an important role in the choice of primary materials: mainly 100% recyclable glass and aluminium. ADL is also equipped with a photovoltaic system to meet all of its energy needs.
“Show the future that ADL doors want to open onto living spaces”, this is the inspiration behind the style and architecture of the ADL showroom.
Situated in the company’s headquarters in Vicenza in Via Preazzi 79, it is a welcoming, cool and dynamic space that fully represents the brand values and quality. Designed as an effective showcase to highlight the Made in Italy products, the ADL showroom is an exhibition itinerary that combines high-tech with an eclectic design of various types of product.
The showroom interiors are lit by natural light that flows in through the large glass well that houses an elegant ginkgo biloba garden, whose shapes and colours are reflected in a fascinating waterfall.
The choices for the style inside the showroom are, on one hand, of strict aesthetic rigour given by matching aluminium and glass, and on the other have an innovative design where research and the use of unusual materials give new material life to the door. Glass, wood, resin, stone, metal, such as brass and corten steel, porcelain stone and ceramics are all materials that are applied to ADL technological systems, and make the showroom an exclusive exhibition area providing trade professionals a source of custom-made design solutions. The exhibition space is being constantly updated and is an important communications tool and meeting and training space for all the ADL colleagues and dealers.